Elettro — Digital Production Studio
Weight Loss
Davie Project
Report
A complete account of how a brand new medical weight loss practice website was built, optimized, and launched from zero — covering web development, SEO, AI search optimization, local SEO, and Google Ads strategy.
Executive Summary
From Zero
To Launch
Weight Loss Davie (weightlossdavie.com) is a brand new medical weight loss practice founded by Marie-Claude Dubuc, PA-C — a licensed Physician Associate with 15+ years of clinical experience across South Florida emergency rooms. The practice offers provider-led semaglutide and tirzepatide care from a clinic in Davie, Florida with phone follow-up available statewide.
This report documents everything accomplished across this engagement — from diagnosing a newly launched site with a score of 3/10 across SEO and AI optimization metrics, to closing with the site fully configured, Google Search Console verified, sitemap submitted, and a composite score of 7/10. The remaining gaps are off-page signals (directory listings, review volume) that cannot be solved with code and build naturally over time.
Important context: This site was brand new — zero Google presence, zero backlinks, zero indexed pages, no schema, no Search Console, no sitemap, and broken internal links from a WordPress-to-GitHub migration. Starting from absolute zero and reaching 7/10 represents a significant amount of ground covered.
Score Summary
Before & After
3→7
Overall SEO & AI Optimization Score
Started at 3/10 across all dimensions. Closed at 7/10. The remaining 3 points are off-page signals — directory citations and Google review volume — that accumulate over weeks, not hours.
5/10
8/10
↑ +3
On-Page SEO
0/10
7/10
↑ +7
AI Citations
Starting Point
What We Found
On Day One
The site had been recently migrated from WordPress to GitHub Pages. The content existed but the technical foundation was broken in multiple ways that would have actively harmed Google rankings if left unaddressed.
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✕
Zero schema markup No JSON-LD anywhere on the site. Google and AI models (ChatGPT, Perplexity, Gemini) had no machine-readable data about what the business is, who runs it, or where it is.
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✕
Broken internal links — 404 errors All nav and footer links contained the old WordPress path /weight-loss-davie/. Google was crawling these, finding 404s, and losing trust in the domain in real time.
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✕
Not indexed by Google Zero pages in Google's index. The site was completely invisible to search engines.
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✕
No sitemap.xml or robots.txt Google had no crawl guidance and no list of pages to discover.
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✕
No Google Search Console No way to monitor indexing, crawl errors, or search performance.
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✕
No meta descriptions Google was writing its own — almost always worse than a crafted one.
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✕
Drug names absent from body copy Homepage only mentioned "GLP-1" generically. Semaglutide and tirzepatide — high-volume search terms — did not appear anywhere in crawlable text.
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✕
No Broward County geo-targeting Site only referenced Davie. Patients from Fort Lauderdale, Pembroke Pines, Miramar, Hollywood, and Weston — all within 15 miles — would not find it organically.
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✕
White-on-white text across multiple pages Several pages had invisible body text — white text on white card backgrounds — due to CSS inheritance from dark section parents.
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✕
Phone number format inconsistency Site showed non-clickable phone text in some places and
(310)408-6687 in others — NAP inconsistency that hurts local SEO.
Work Completed
Everything
Accomplished
Fixed all visual and content issues across the site and built a complete contact page from scratch matching the existing site CSS exactly.
Contact page built
White-on-white text fixed globally
Dark section text contrast fixed
Phone/email links forced white on blue
CTA button color fixed sitewide
Language toggle removed
4-step grid redesigned to 2×2
Step content rewritten
Schedule a Consultation button linked globally
Google Map embedded on contact page
Review buttons added homepage + contact
Disclaimer text made white on dark sections
Built and deployed the complete technical SEO infrastructure the site was missing from the start.
sitemap.xml created
robots.txt created
Google Search Console verified
Sitemap submitted to GSC
GSC verification tag injected all pages
Broken WordPress links fixed sitewide
http → https upgraded all links
NAP standardized to GMB format
Git merge conflicts resolved
Added comprehensive JSON-LD schema so Google and all AI models can read exactly what this business is, who runs it, and what it offers.
LocalBusiness schema
MedicalBusiness schema
Person schema — Marie-Claude
MedicalProfessional schema
FAQPage schema
areaServed — 14 cities + FL
availableService — 4 services
hasMap + geo coordinates
GMB sameAs link
Education credentials schema
Professional affiliations schema
Optimized every page for target keywords, added geo-targeting for Broward County, and added drug names using Google Ads compliant clinical framing.
Meta descriptions — all 8 pages
Semaglutide in homepage copy
Tirzepatide in homepage copy
Broward County geo-targeting
10 Broward cities named in body copy
Title tag updated with Broward + drug names
Footer service area expanded
areaServed schema expanded to 14 locations
Service area section added to homepage
Specifically engineered the site to be cited by AI models — ChatGPT, Perplexity, Gemini, and Google AI Overviews — when patients ask weight loss questions.
8 position-zero FAQs added
"What is semaglutide?" answered
"What is tirzepatide?" answered
"What is a PA-C?" answered
"What is GLP-1?" answered
"Is insurance required?" answered
FAQPage schema updated to match
Provider page — full CV in crawlable text
Education + credentials + affiliations added
Clinical timeline added
Authoritative bio paragraph added
Integrated the existing GMB listing with the website for maximum local search signal and Map Pack eligibility.
Google Maps embed — contact page
View on Google Maps button
Leave a Review button
GMB Place ID identified
GMB URL in schema sameAs
NAP unified to GMB format
Map pin set to practice address
Review links on homepage + contact
Built a complete Google Ads playbook for a sub-$500/mo budget targeting phone calls and email leads — compliant with Google's healthcare and medicines policy.
Campaign structure — 3 ad groups
GLP-1 ad group
Medical weight loss ad group
Telehealth Florida ad group
45+ keywords identified
19 negative keywords — launch list
RSA headlines written — all 3 groups
RSA descriptions written — all 3 groups
All ad extensions configured
Call extension setup
Lead form extension
Sitelink extensions — 4 per group
Callout extensions
Bid strategy guidance
Geo targeting — Davie radius + FL statewide
Healthcare compliance framing
Conversion tracking plan
30-day launch sequence
What Remains
Path To
9–10 / 10
The remaining gaps cannot be solved with code — they are off-page signals that build over time. Here is what moves the needle from 7 to 9–10:
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1
Directory citations Submit to Healthgrades, Yelp, WebMD Directory, Zocdoc, Facebook Business, Florida DOH provider directory. Each listing = a citation signal for Google and AI models. Target 10+ listings within 30 days.
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2
Google reviews Currently 1 review at 5.0 stars. Review volume directly impacts Map Pack rankings. The Leave a Review button is live. Target 10+ reviews to become competitive in local pack results.
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3
Canonical tags Add canonical tags to every page to prevent duplicate content issues from the WordPress migration period.
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4
Open Graph / social meta tags Add og:title, og:description, og:image so the site previews correctly when shared on social media or via text message.
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5
GMB profile completion Add business hours, at least 5 photos, and list all services in the GMB dashboard. A fully completed GMB profile ranks higher in the Map Pack.
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6
Formspree / form backend Contact form currently has no backend wired to send emails on GitHub Pages. Connect Formspree to route form submissions to contact@weightlossdavie.com.
About This Service
What Elettro
Delivers
This project is a demonstration of what a full-service digital production engagement looks like — from zero to a properly built, SEO-optimized, AI-search-ready, Google Ads-prepared web presence.
Website Production
Custom HTML/CSS builds hosted on GitHub Pages. Clean code, fast load times, mobile responsive, no bloated WordPress overhead. Designed to match brand identity with precision.
SEO Foundation
Technical SEO, schema markup, meta optimization, sitemap, robots.txt, Search Console setup, and Google indexing — built correctly from the ground up, not bolted on later.
AI Search Optimization
Content and schema engineered specifically to be cited by ChatGPT, Perplexity, Gemini, and Google AI Overviews — the next generation of how patients find providers.
Google Ads Strategy
Campaign architecture, keyword strategy, ad copy, extensions, bid strategy, and compliance guidance — built for the specific budget, market, and conversion goals of each practice.
Local SEO
GMB integration, Map Pack optimization, NAP consistency, geo-targeting, Broward County and surrounding city coverage — built to compete for the patients closest to your door.
Ongoing Optimization
Search Console monitoring, keyword performance analysis, ad copy iteration, content expansion, and review strategy — the work doesn't stop at launch.
The Bottom Line
Most websites get built and then handed off with no thought given to how Google finds them, how AI models cite them, or how paid ads drive calls to them. This engagement treats all three as a unified system — because they are.
A site that looks great but isn't indexed is invisible. A site that ranks but doesn't convert wastes ad spend. A site with no AI citation signal misses the fastest-growing traffic source in search today. Weight Loss Davie now has all three working together — built right, from the ground up.